Holler is named for Red Hollow, the place where Chris's parents live in Knoxville, Tennessee. The theory behind the wine is simple: once the barrels for Kingpin are selected, the remaining barrels (plus some other Bordeaux varietals) become Holler. The blend is Cabernet Sauvignon based wine, with small portions of Merlot, Malbec, Petit Verdot, Cabernet Franc. The grapes are sourced from multiple vineyards in the Colombia Valley AVA (Obelisco, Dyonisus, Olsen, Kiona, Oasis and Klipsun). The wine ages in roughly 30% New oak divided between near equal parts of French and American Oak for 18 months. 

Aromatically the wine lifts from the glass with a combination of black and blue fruits, orange peel, warm vanilla, and crushed stones. On the palate their are notes of ripe blackberries, cherries, citrus zest, fine coffee, and cedar.